Sure she's a hot Sweedish Blonde and that's a good thing, but there's certainly much more. She has the look of the sort of woman who has no problem following her man's lead on his arm on the street, but also very capable of setting the rules and enforcing them at home as we see here. To me, that's very sexy.
This third photo is a bit scary if you've ever been in this position, and I have. With her weight on his back it's very difficult if not impossible to get away. All he can do is stare at her heels (yeah, that's good too) and accept the pain from the well placed and effective bathbrush.
Obviously she is deservedly proud of her handiwork and willing to show it off.